Lady Gaga & Cyndi Lauper named spokesmodels in M.A.C's newest Viva Glam Campaign!
U.S. Launch Date: March 18th, 2010
International Launch Date: March 2010
Time to wham up the GLAM in VIVA VIVA GLAM !…and celebrate the indestructible idea that ALL girls (and boys) just wanna have fun! It’s a gaga-glamorous look at our abiding passion: The M·A·C AIDS Fund and the VIVA GLAM program are the heart and soul of M·A·C Cosmetics.
Established in 1994 to support men, women and children affected by HIV and AIDS globally, VIVA GLAM I, II, III, IV, V and VI were launched as continuous shades and have achieved tremendously gratifying success over the years. Spring 2010 sees two new Lipstick shades introduced as limited life for 12 months on counter. Ladies and gentlemen, we give you the sensational Cyndi Lauper and the electric Lady Gaga!
Lipstick ($14.00 U.S. / $16.50 CDN)
- Viva Glam Cyndi Burnt coral-red colour (Lustre)
- Viva Glam Gaga Cool blue-pink (Lustre)
- 100% of the selling price of all Viva Glam lipsticks and glosses are donated to the M.A.C Aids Fund